Category: Behind the Brand

Stories about the founder’s journey, creative process, vision, and the evolution of Innovative Generation Clothes.

  • How to Support Small Ethical Brands Like Ours

    How to Support Small Ethical Brands Like Ours

    Supporting ethical fashion doesn’t have to be hard or expensive. Here are five simple ways you can uplift small brands like Innovative Generation Clothes:

    • Follow and share – Social media support is free and incredibly powerful.
    • Write a review – A kind word goes a long way in helping new customers find us.
    • Buy mindfully – Even one purchase makes a difference when you’re buying from a small brand.
    • Engage with the mission – Learn about the values behind the clothes and share that knowledge with others.
    • Be patient and kind – Small businesses don’t always run on Amazon-level timelines. Your support and understanding matter more than you know.

    Together, we’re building a better, more conscious fashion industry. Thank you for being part of that.